Local Trades SEO Get Your Business Found on Google & AI
Not Getting Enough Enquiries From Goolgle
More Calls. More Job. Less Reliance on Word of Mouth
At Found and Visible we identify what’s stopping your site from generating leads and show you how to fix it.
SEO-First websites and local visibility fixes for trades businesses that want more calls, more quote requests, and less reliance on word of mouth.
You are brilliant at what you do. Your customers leave great reviews.
But when someone searches for your trade in your area – are you showing up?
Most local trades businesses have a website.
Most of those websites don’t generate enquiries.
That’s the problem.
Not because the business is not good enough – because the website was never built to be found or to convert
Found and Visible fixes that. One step at a time, at a price that one booked job will cover
This is what happened when Cheshire Wetrooms Went Through the Found and Visible System
We applied the Found and Visible system to Cheshire Wetrooms – a wetroom design and installation business servicing Cheshire East. The business had a professional website, excellent catalogue of work, and a phone that relied entirely on word of mouth.
No calls from Google or website enquiries.
Just a trades business that was invisible to the customers searching for exactly what it offered.
Here is what changed
Website Local Enquiries Activated
From Invisible to Page 1 locally in Weeks
Cheshire Wetrooms Case Study
Cheshire Wetrooms had a website – but it wasn’t generating enquiries.
We applied the Found and Visible system from the ground up starting with the visibility report and moving through the 4 step Found and Visible system. Cheshire Wetrooms now receive regular weekly enquiries that will be ongoing. The website is now Found & Visible.
After fixing visibility and structure:
- Calls and enquiries started within 2 weeks
- Jobs booked within 2 weeks and ongoing
- Now ranking on Page 1 and in Google Maps locally
- Regular weekly enquiries
What we Changed:
- Fixed how Google and search engines understands the business
- Improved the site to convert visitors into enquiries
- Created targeted local pages for high-intent searches.
This is What Happens When Visibility is Fixed
Cheshire Wetrooms
| Same business. Transformed website. Finally Found & Visible. |
|---|
Want Results Like This For Your Business?
Unlock your websites enquiry potential.
If you website isn’t generating enquiries, something is missing.
The Visibility Snapshot shows you exactly what’s stopping your site from bringing in leads and what to fix first to unlock your website’s online enquiry potential.
Takes 60 seconds. No Obligation. Clean actionable insights.
Local Trades and Services We Work With Across The UK
Found and Visible works with local trades businesses across the UK. If you rely on local customers finding you online, this is built for you.
A website that looks good is not the same as a website Google can find
Your next customer is already searching on Google
If they’re not finding you, they’re finding your competitor.
Activate Your Website Enquiry Potential
Google and search engines need clear signals to understand what your business does, where you operate and who you serve. Without them you won’t show up where it matters.
Word of mouth has a unpredictable.
Paid ads only work while paying.
But when your website is built properly for local search, enquiries, start coming in consistently on an ongonig basis- without relying on either.
That’s exactly what we activate!
Step 1 – Get Found : Fix The local SEO Signals Google Needs to Rank Your Business
Fix the signals Google needs
We fix everything Google needs to clearly understand your business and where you operate.
So you show up for the right local searches and start getting calls from people who are ready to book you in.
£799
Step 2 – Convert Visitors : Turn Website Traffic Into Calls and Booked Jobs
Turn Visitors into Enquiries
We review up to four key pages and fix everything losing you calls, quote requests and booked jobs.
Weak messaging, unclear next steps, poor mobile experience, and contact friction.
From £799
Step 3 – Technical Health : Make Google Trust Your Trades Website
Make Google trust your site
We fix everything under the bonnet that Google uses to decide whether to trust and rank your business.
Including signals that get you cited on AI tools like Chatgpt and Google AI overviews.
From £599
Step 4 – Get Chosen: Build Local Visibility That Generates Consistent Work
Build visibility that generates work
Keyword research, existing page optimisation, new local search pages, and Google Business Profile setup. This is what gets you to Page 1 for the searches that actually turn into calls, quote requests, and booked jobs.
From £799
Keyword research is included with all Step 4 work
One booked job covers the cost of Local Trades SEO
For most trades businesses, one enquiry that converts to a booked job will cover the cost of Step 1. Everything after that is profit from visibility you have already paid for.
We don’t charge monthly retainers. We do not tie you in to contracts. Every step is one-off clearly priced and designed to keep you generating enquiries long after the work completes.
Full pricing is on our homepage. No tie-in. No retainers. No jargon
Need a Trades Website That’s Built for Local SEO From Day One?
Most trades websites are built to look professional. We build them to also generate calls.
Every site we build is structured around local search visibility, user experience and conversion – so it doesn’t just look good. It gets found, and turns visitors into enquiries.
We’ve built and SEO’d our own trades business this way. Cheshire Wetrooms went from invisible on Google to Page 1 ranking and consistent enquiries within weeks of launch – without a single penny spent on ads.
No separate specialists. No briefing a web designer and an SEO specialist. We provide one approach, done properly from the start.
What Every Trade Website We Build Includes:
- Correct heading structure built for Google and users from day one
- Alt text on every image at launch
- Page architecture designed around local search terms
- Fast, mobile-friendly build – because most of your customers search on their phone
- Clear click-to-call and contact CTA (call to action) on every page
- Schema markup so Google understands exactly what you do and where you do it.
Get in Touch to Request a Quote for an SEO Ready Website
Get mentioned by AI – not just Google
When someone asks ChatGPT, Google AI overviews, or Perplexity to recommend a local trades business, the answer comes from businesses with clearly structured, well optimised websites. Most local trades businesses are not thinking about AI visibility yet. Getting there now is a competitive advantage in your area – and it starts with the same foundations as Google visibility.
Is Found and Visible Local Trades SEO right for your trades business?
| This is for you if: | This is not for you if |
|---|---|
| ✔️ You are a local trade business serving a defined area | ❌ You want overnight results without fixing the fundamentals |
| ✔️ You already have a website but it is not generating consistent enquiries | ❌ You do not have capacity to take on more work right now |
| ✔️ You want one off visibility work not a monthly retainer cost | ❌ You are targeting national rather than local customers |
